AmCham´s Director, Waleska Sterkel along with Ferenz Feher CEO of Feher & Feher and David Rivera Director of Feher & Feher Guatemala, were interviewed today to discuss the Franchising market as a good business option.
Both speakers highlight the fact that its becoming more common for companies to franchise in Central America, emphasizing that Guatemala is a dynamic sector for it. Due to economy’s rapid growth over the years, Guatemala along with Costa Rica, have become the two most developed markets for franchises within the region.
According to Guatemalan Association of Franchises, the country is currently operating 300 brands, in which only 20% of them are local. For 4,500 local franchises its estimated to have generated 100,000 jobs.